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Results

Proof, not promises.

Real client systems, real numbers, and the method shown for each one.

Professional services · Fractional CFO firm

Sixteen months of rebuilt revenue motion

Before

A fractional CFO firm with a lean, personnel-heavy motion and almost no marketing. Revenue leaned hard on the founder, and deals took too long to close.

What we installed

  • A hands-on fractional CRO engagement that rebuilt the go-to-market to be AI-native.
  • A stage-gate system that moved deals on evidence instead of optimism.
  • Outbound reactivated and handed back on a maintenance plan.

The numbers

  • Non-founder revenue moved from 34% to 68%.
  • Close time down to 17 days from 42.
  • Sixteen months and counting on the engagement.
  • 34% → 68% non-founder revenue
  • 17-day close, down from 42
  • 16+ months
Read the full breakdown: cohorts, mortality curve, and the stage-gate system →

SaaS · B2B software

Cost per deal down 65%, volume up 70%

Before

A B2B SaaS company that needed more pipeline out of the same effort, without adding headcount or spend.

What we installed

  • A signal-driven targeting model so effort went to accounts already showing intent.
  • Rebuilt qualification so reps worked fewer, better-fit accounts.

The numbers

  • Cost per deal down 65%.
  • Deal volume up 70%.
  • Both inside three quarters.

Working with Kevin is seamless. He listens carefully to our business needs and quickly aligns his expertise to drive high-quality pipeline growth with fewer resources invested. Kevin's strategic insight helped us lower our cost per deal by 65% and increase deal volume by 70% in just three quarters. The level of operational efficiency and revenue clarity we've achieved through Kevin's guidance is unparalleled, it's the first time we've experienced this level of confidence in our pipeline.

— Alvaro Verde, CEO, Sales Layer
  • -65% cost per deal
  • +70% deal volume
  • 3 quarters

Industrial · Custom protective packaging manufacturer

110% pipeline growth in the first 60 days

Before

A custom protective packaging manufacturer serving aerospace, medical device, and industrial customers. A sales team that closes, and no view of the front of the funnel. Nobody could name the companies that had been on the website that week.

What we installed

  • Website visitor identification, so anonymous traffic resolves to named companies.
  • ICP scoring and routing that puts a qualified account in front of the right rep the day intent shows up.
  • A dormant-account sweep that reads closed and inactive accounts against current signals.

The numbers, first 60 days

  • In the first 60 days the system grew new pipeline by 110%.
  • More than half of all new pipeline created in the window traces back to accounts the system surfaced.
  • 110% pipeline growth in 60 days
  • First 60 days, engagement ongoing

How we counted: Window: June 1 to July 29, 2026, the first 60 days of the engagement. Growth is measured against new pipeline created by existing sources over the same window. This engagement is active and these figures are early. Fuller detail follows as the data matures.

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